BUDWEISER: WADE’S LAST SWAP
Dwyane Wade, one of the biggest NBA superstars of the past 20 years, spent his final year in the league swapping jerseys with players who impacted his career. Budweiser surprised him with five people whose lives he changed so they could do a jersey swap of their own. Our film debuted the day of Wade’s final home game and went viral instantly, shattering all industry benchmarks. When the world talked about his last game, they talked about our tribute film. Budweiser shared a story that was bigger than basketball and changed the game for years to come.
RECOGNITION:
2019 Cannes Lions: SILVER - Entertainment for Sport (Excellence in Sports Entertainment)
2019 Cannes Lions: BRONZE - Entertainment for Sport (Branded Content for Sport)
2019 Cannes Lions: BRONZE - Film (Online Film)
2019 Cannes Lions: SHORTLIST - Film (Screens & Events)
2019 Clio: GOLD - Social Film
2019 Clio: SILVER - Film (Branded Content)
2019 Clio: BRONZE - Film (Long Form)
2019 Clio: BRONZE - PR
2020 Clio Sports: GOLD - Social Media (Social Video)
2020 Clio Sports: GOLD - Film Technique (Direction)
2020 Clio Sports: SILVER - Branded Entertainment & Content (Film)
2020 Clio Sports: SILVER - Film (61 sec to 5 mins)
2020 Clio Sports: SILVER - Partnerships, Sponsorships & Collaborations
2020 Clio Sports: SILVER - Public Relations
2020 One Show: SHORTLIST - Branded Entertainment (Long form Single Video)
2020 One Show: SHORTLIST - Creative Effectiveness (Single Country/Region)
2020 One Show: SHORTLIST - Creative Effectiveness
2020 Webby Awards: NOMINEE - Branded Content (Unscripted)
PRESS:
ESPN
USA Today
LA Times
Sports Illustrated
Bleacher Report
People Magazine
Fast Company
Fortune
AdWeek
AdAge
Muse by Clio
Campaign US
BUDWEISER: Checking in, That’s WHASSUP
2021 Clio: BRONZE - Public Relations (Cause Related)
2021 Clio: SHORTLIST - Creative Effectiveness
2021 Clio: SHORTLIST - Direct (Film)
2021 Clio: SHORTLIST - Direct (Social Media)
PEPSI | THE MESS WE MISS
