1
2
In March 2020 the COVID lockdown disrupted life for all of America and led to a sharp decline in mental health nationwide as mandated isolation exacerbated anxiety, stress and loneliness. So we brought back our iconic “Whassup?!” phrase to remind everyone that a simple call to say “Whassup” to check-in on your friends and family can have a powerful positive effect on not only someone else’s mental health, but also your own. We partnered with Salvation Army, promoting their emotional support hotline across all our executions to offer a professional resource for those with urgent mental health needs.