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Dwyane Wade, one of the biggest NBA superstars of the past 20 years, spent his final year in the league swapping jerseys with players who impacted his career. Budweiser surprised him with five people whose lives he changed so they could do a jersey swap of their own. Our film debuted the day of Wade’s final home game and went viral instantly, shattering all industry benchmarks. When the world talked about his last game, they talked about our tribute film. Budweiser shared a story that was bigger than basketball and changed the game for years to come.
Dwyane Wade, one of the biggest NBA superstars of the past 20 years, spent his final year in the league swapping jerseys with players who impacted his career. Budweiser surprised him with five people whose lives he changed so they could do a jersey swap of their own. Our film debuted the day of Wade’s final home game and went viral instantly, shattering all industry benchmarks. When the world talked about his last game, they talked about our tribute film. Budweiser shared a story that was bigger than basketball and changed the game for years to come.